A snapshot of how we build our data
We know every sports and casino related keyword in the world
We search Google for each keyword, in each location, and capture the Google results
This gives us which publisher page ranks organically for which keyword, and we calculate traffic to each individual page from each location
We then analyze each of these publisher pages and identify all brands on the page
We calculate each brands page footprint... scoring higher the closer to the top of the page and the larger the brand image is
We calculate how much traffic each brand gets based on the size and location of the brand on each page
